27 Eye-Catching Email Subject Lines to Boost Your Sales

In the realm of sales, the importance of a compelling email subject line cannot be overstated. It's the first thing your prospect sees and can be the deciding factor on whether your email gets opened or ignored. This blog post will delve into the art of crafting effective email subject lines for sales, providing you with 27 proven examples that you can use in your outreach campaigns.

What is a Good Subject Line, actually?

Before we dive into the examples, let's first understand what makes a good subject line. A high-performing sales email subject line is typically:

  1. Concise: Aim for around 40 to 50 characters (4 to 7 words) to ensure your subject line is fully displayed on both desktop and mobile devices.
  1. Personalized: Personalizing the subject line helps the prospect understand that there’s a real person behind the email, not just a mass spam campaign.
  1. Urgent: Instilling a sense of urgency can motivate prospects to open your email immediately.

Factors to Consider

Before crafting your subject line, consider the following:

Top Sales Email Subject Lines:

Here are some top sales email subject lines you can use for different scenarios:

Cold Outreach:

  1. Question about [goal]
  1. Hi [name], [question]?
  1. Nice to meet you, [Name]!
  1. [Situation] at [Company name]
  1. [Mutual connection] suggested I reach out
  1. Quick question about [Company name]
  1. Fix your [pain point] in [X] weeks
  1. First steps to improving [pain point]
  1. [Your company] x [Prospect’s company]
  1. Disappointed with [pain point]?
  1. How to overcome [pain point]
  1. A better way to [prospect’s goal]
  1. This is a sales email
  1. Don’t open this email

Follow-up Emails:

  1. [X] options to get started
  1. Our next steps
  1. It’s been a while since we last talked
  1. Do you have any questions?

Meeting Request Emails:

  1. Time to chat?
  1. Hi, [Name]. 10 mins this week?
  1. [Name], will we meet this week?
  1. Are you available [date and time]?

Sales Breakup Emails:

  1. Should I stay, or should I go?
  1. Have you changed your mind about [Your company’s name]?
  1. Ready to part ways?
  1. It’s not you — it’s me
  1. If you change your mind


Crafting compelling subject lines is crucial for the success of your sales emails. Use these tips and examples to improve your email open rates and ultimately, your sales. Remember to be creative and keep subject line best practices in mind.