Email marketing has a significant return on investment (ROI), and it plays a crucial role in guiding prospects through your sales pipeline. However, the effectiveness of your email marketing efforts can be significantly hampered by invalid email addresses, leading to hard bounces. This article will guide you on how to check if an email address format is valid.
An email address is composed of three parts:
The prefix, also known as the username or local-part, can have up to 64 characters and can consist of any combination of numbers, upper and lowercase letters, or some other special characters. Periods are allowed in the prefix as long as they’re not the first or last characters. Also, when using periods in an email address, you can’t use two of them in a row.
The domain to the right of the @ symbol has to match the requirements for a hostname (the name of a computer connected to a network). Each part should have no more than 63 characters and can contain uppercase and lowercase letters, numeric values, and hyphens. However, all numeric domains are not allowed, and hyphens can’t be at the beginning or end of the domain.
Checking the email address format ensures accuracy before sending the email, leading to improved engagement and conversion rates. It also helps eliminate hard bounces and reduce spam complaints.
There are several ways to verify email addresses:
What is the correct format of an email address? Every valid email address should have three components – a prefix or username, an @ sign, and a domain.
Are email addresses case-sensitive? No, email addresses are not case-sensitive.
How do you find out if an email address is invalid? There are a few things you can do to check if an email address is invalid:
Remember, before you fire off that email, make sure there’s a recipient on the other end. Check the syntax and use the right tool to verify email addresses without sacrificing your deliverability.